Our Proposal

We are in the early stages of working up proposals for the third phase of our retirement living community on Bluebell Road, Eaton. This phase includes a mix of apartments, bungalows and affordable shared ownership apartments, together with landscaping, indoor communal facilities and on-site car parking.

This third phase has been designed to integrate with the two previous phases, creating a comprehensive retirement community that allows residents to live an active and independent lifestyle in a rural location, within close access to shops and local amenities.

Our plans for this next phase of the Bluebell Road retirement community, providing choice for older people in the local area, comprise:

• A high-quality scheme featuring approximately 100 specialist homes for older people. This is proposed to include 52 apartments and 26 bungalows, available for sale, rent and part rent-part buy. In addition to this, there will also be 22 affordable, shared ownership apartments, which will help to address the diverse needs of Norwich’s growing ageing population.
• A locally-inspired design, including chalet-style bungalows, that draws inspiration from local architectural styles and materials
• High-quality landscaping across the site and attractive private gardens for bungalows
• The provision of publicly accessible open space to the west of the development
• Pedestrian links to Bluebell Road, the phase 1 & 2 developments and the publicly accessible open space
• Communal facilities within the apartment buildings including a residents’ lounge, guest suite, internal refuse store, and mobility scooter storage with charging points
• 24-hour emergency-call service
• Provision of 107 on-site car parking spaces, including provision of disabled spaces and electric vehicle charging points
• Low levels of traffic generation and car ownership
• Ideal location in Eaton, a short walk from local shops, services and public transport connections
• Support for the local economy through increased local spending
• Release of family-sized housing in the area back onto local markets as residents downsize to our apartments.

All estate management is provided in-house by McCarthy Stone.

We have carefully considered our design for the site, to breathe life into the brownfield and rural site. Our proposals present a valuable opportunity to bring forward a specialist retirement community in Eaton, that provides genuine choice for older people so that they can continue to live locally in a home that meets their needs and aspirations in their later years.

Click below to watch an indicative fly through of Phase Two of McCarthy Stone’s specialist retirement community on Bluebell Road, Eaton. Phase Two has been consented by Norwich City Council and construction work will commence soon.