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The Consultation

The wider Bluebell Road Masterplan

Land off Bluebell Road (occupied by Bartram Mowers) is allocated by Norwich City Council for housing for the over 55s (Policy R42 of the Norwich Site Allocations Plan, adopted in December 2014).

The allocated development land (5.5-hectares in size) forms part of the wider 23-hectare site between Bluebell Road and the River Yare. The rest of the site has been safeguarded for future public open space and areas to provide improved wildlife habitats.

The first phase of the retirement community has been built and is welcoming new residents. The second phase has been granted planning consent and construction work will start soon. This third phase has been designed to integrate with the two previous phases, creating a comprehensive retirement community that allows residents to live an active and independent lifestyle in a rural location, within close access to shops and local amenities.

The wider masterplan for this allocated site includes 17.5ha of protected public open space between the River Yare and Bluebell Road. The masterplan also features the creation of new pedestrian links to the Yare Valley Walk and ecological habitats.

Many of these open space improvements were implemented as part of the Phase 1 development, including the opening of Strawberry Fields. This new phase would see the remainder of the open space, to the west of the bungalow site, being opened up to the public.


Enhancing your local area

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