
Proposals for land at 30 Shrivenham Road, Highworth
Thank you for taking the time to visit our website regarding our proposals for the redevelopment of land at 30 Shrivenham Road, Highworth, SN6 7BZ.
Our vision involves developing the site with specialist Retirement Living accommodation, exclusively for those aged over 60, together with indoor communal facilities, high quality landscaped gardens and on-site car parking.
We want to hear from you
We want to know what you think about our plans. Please visit our Proposals Page to learn more about our plans. You can provide feedback by visiting the Have Your Say page.
Your feedback, where possible, will be used to inform the plans prior to their submission to Swindon Borough Council.
Our website is open for feedback until Monday 23rd June 2025.
We are also holding a public exhibition on Wednesday 11th June between 3.00pm – 7.00pm at Highworth Football Club, 1A Swindon Road, Highworth, SN6 7DE.
This website will remain accessible throughout the entire planning process.
Alternatively, if you have any questions regarding the proposals, or wish to submit feedback via phone or email, you can contact a member of the project team on 0800 298 7040 or feedback@mccarthystoneconsultation.co.uk

Our Proposal for Highworth
The emerging proposals for the site’s redevelopment look to provide new Retirement Living apartments, as well as communal facilities, extensive landscaping, and associated car parking.
Our commitment to Community Engagement
Our website is open for feedback until Monday 23rd June 2025.
We are also holding a public exhibition on Wednesday 11th June between 3.00pm – 7.00pm at Highworth Football Club, 1A Swindon Road, Highworth, SN6 7DE.
This website will remain accessible throughout the entire planning process.
McCarthy Stone will carefully review all the feedback received. This will play a vital role in shaping the planning application we submit to Swindon Borough Council in the subsequent months.

Virtual tour
See for yourself what McCarthy Stone has to offer. Here is a virtual tour of an existing development to give you an idea of what our apartments are like. To get the best experience click the full screen icon with the four arrows below in the bottom left menu bar.
Our Retirement Living Developments
FAQs
McCarthy Stone developments, by their very nature, are regarded as a passive form of development and generate low traffic movements when compared with general market housing.
Residents moving to a McCarthy Stone development tend to rely less on their car, and from McCarthy Stone’s experience, many relinquish it altogether after a year or so of moving in once they realise that it is no longer essential to maintaining their independence.
Those residents who do own a car tend not to use a car in peak hours and residents would not need to use a car on a day-to-day basis due to the site’s sustainable location.
The level of parking provision takes account of the lower traffic generation and car ownership associated with age-restricted retirement development. The proposed development will include disabled spaces and all spaces in the dedicated car park feature charging points for electric vehicles.
We are always keen to ensure that our developments continue to provide what our homeowners need, and regularly go back and survey our existing sites to understand car ownership levels.
Being a good neighbour is key for McCarthy Stone, as we maintain the management of our sites in perpetuity. This includes during construction, and as a member of the Considerate Contractors scheme, it is important that we minimise our construction impact on our neighbours as much as possible.
As part of every development scheme, prior to work beginning on-site, we produce a Construction and Traffic Management Plan that is submitted to the Council for approval. This will detail timings for deliveries as well as site working hours.
Our construction Site Manager will also undertake a letter drop with details of how to get in touch with us, once we get started.
On a typical 50-apartment development our build times are between 18 – 24 months to carry out demolition, external build and internal fitting and landscaping.
The benefits
Local need and Benefits
There is a considerable shortfall of this type of accommodation both nationally and locally, and it is important that communities address the current and future needs of their residents.
Swindon Borough Council recognises there is an ageing population and identifies a need for new homes, including supported housing and independent living accommodation for older people as a Strategic Priority in the adopted Local Plan 2026. National planning policy guidance identifies the need to increase the provision of homes for older people as ‘critical.
This is further outlined by the Office of National Statistics, which shows that the age groups over 50 years old are making up a higher proportion of the local population in comparison to 2011.
As such, there is a void to fill and ensure adequate choice in the market that meets this need.

