Phone: 0800 298 7040

Please note, calls to or from McCarthy Stone may be recorded for training and monitoring purposes.

The site

The Site

The proposed development is located on Bluebell Road, Eaton, a mostly brownfield site, currently occupied by Bartram Mowers’ garden machinery, sales and repair business.

McCarthy Stone and Norwich City Council believe it is a suitable and sustainable location to provide much-needed retirement accommodation for people later in life in Norwich.

The site is allocated by Norwich City Council for housing for the over 55s (Policy R42 of the Norwich Site Allocations Plan, adopted in December 2014). This allocated development land (5.5-hectares in size) forms part of a wider 23-hectare site between Bluebell Road and the River Yare. The rest of the site (17.5 hectares) has been safeguarded for future public open space and areas to provide improved wildlife habitats.

The first phase of the retirement community has been built and is welcoming new residents. The second phase has been granted planning consent and construction work will start soon.

Residents of the proposed development will be within easy access of local amenities, including shops, cafes, and restaurants. The site also benefits from public transport links with bus routes into Norwich city centre and from there a train station, allowing easy access to the wider region.


The proposed development will be comprised of 100 specialist homes for older people. The development is proposed to include approximately 52 apartments, 26 bungalows and 22 affordable, shared ownership apartments to help address the diverse needs of Norwich’s growing ageing population.

The apartments and bungalows will be available for outright sale, rent and part rent-part buy, whilst the affordable apartments will be available as part of an affordable shared ownership scheme.

To learn more about our plans for the next phase of this vibrant retirement community in Eaton, please visit our Virtual Consultation.


We want to know what you think about our plans. Once you have visited the Virtual Consultation, we encourage you to complete an online feedback form so we can understand your thoughts and suggestions, ahead of submitting a planning application to Norwich City Council.

Alternatively, if you have any questions regarding the proposals, or wish to submit feedback via phone or email, you can contact a member of the project team on 0800 298 7040 or

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